How do you pick a profitable blog niche? Glad you asked! 😉

When I first made the decision to start my own blog, I quickly became overwhelmed when it came time to decide on a niche that would help me make money.

A niche is essentially what your blog is about. If you’re not interested in monetizing your blog, you can pretty much pick anything you’d like. However, if one of your blogging goals is to side hustle it up and make some extra money, or eventually blog full time…niche matters.

These 3 easy-to-follow steps will help you lock down a profitable blog niche so you can move on to other things like picking a perfect domain name and starting a self-hosted blog. (P.S. If you don’t know the difference between and, I’ve got you covered here.)


How to Pick a Profitable Blog Niche (When You Have No Idea What to Blog About)

pick a profitable blog niche


1. Eliminate What You Do NOT Want to Blog About

If you’re feeling overwhelmed, start by eliminating some blog niches and narrowing your options a bit.

Cross off each and every option that you:

  1. Are not genuinely passionate about
  2. Couldn’t see yourself talking/writing about
  3. Don’t feel like you could teach your readers about

Here is a list of potential blog niches that you can work off of. Copy and paste this list into a Word/Pages/GoogleDoc and delete any niche that isn’t for you. Feel free to add anything that you don’t see.

  • Travel
  • Lifestyle
  • Parenting
  • Pregnancy/Birth
  • Family
  • Food/Recipes
  • Finance
  • Budgeting
  • Fashion
  • Beauty/Hair/Makeup
  • Business
  • Blogging
  • Relationships
  • Fitness
  • Diet (General, Vegan, Vegetarian, Whole30, etc.)
  • Religion
  • Pets/Animals
  • Gardening
  • House/Home
  • General Product Reviews
  • Politics
  • Personal Development
  • Homeschooling
  • Special Needs (ADHD, Autism, etc.)
  • Crafting
  • Living Abroad
  • Self-Care/Purposeful Living
  • Branding
  • Public Relations
  • Education
  • Spirituality
  • Frugal Living
  • Green Living
  • Technology
  • Working From Home
  • Working Online
  •  Life Coaching
  • Interior Design
  • Career
  • Self-Confidence
  • Digital Nomad Lifestyle
  • Minimalism / Simple Living
  • Art
  • Music
  • Movies/Television
  • Yoga
  • History
  • Graphic Design
  • Public Speaking
  • DIY Projects
  • Weddings
  • Gaming
  • Outdoors
  • Photography

The potential niches left on your list should be things that you are passionate about and that you could talk about endlessly.



2. Determine Which Niches are Really Viable

So now that you’ve narrowed things down a bit—we are going to narrow them down a bit more by determining which of the remaining niches are truly viable.

Some great questions to ask yourself as you go through your list are:

  • Who is my ideal reader and what do I want to teach her/him? Does this niche allow me to do that?
  • Are there a lot of content opportunities in this niche?
  • Do other blogs in this niche exist?
  • Is this something I’ll truly want to write about for the foreseeable future?

If the answer is “no” to any of these questions, off the list it goes. Remember, we are looking for a niche that you literally can not shut up about and something that others will find to be helpful. 



3. Figure Out Which Niche Is Profitable

Now that you have a small list of niches remaining that you’re truly passionate about, it’s time to figure out which of those niches is likely to help you make money blogging.

Again, if you’re not interested in monetizing your blog, you can literally pick any niche you’d like and write your heart out. But if you’re hoping to turn your blog into a part time or full time gig, determining profitability is an important step.

A few good questions to ask to determine if it’s a profitable niche are:

  • What kinds of sponsors would be interested in this niche?
  • What types of products or services could I naturally promote within this niche through affiliate marketing?
  • Are there other bloggers in this niche who are making money?



Once you’ve worked through all of these steps and you’ve locked down your niche, go ahead and pick a domain name and get that blog started!


pick a profitable blog niche