I’ll admit it—I’ve been head-over-heels in love with Pinterest for years.
You can call me one of “those girls”, if you’d like. I don’t care. I remember patiently waiting to receive my invite to join from a girlfriend of mine, and then waiting not-so-patiently for my request to be approved. (Yes, loves, there was a time when one couldn’t simply “join Pinterest”. Thankfully, those dark days are over.)
The vast majority of my traffic comes from Pinterest every day, but it wasn’t like that when I was first starting out.
When you’re a casual, every day Pinterest user, you don’t really give to much thought into how it’s working—you’re just looking for content that you’re interested in.
On the flip side, when you become the one producing the content and hoping that others will find it…it’s a whole different ball game.
I’ve used these 5 steps to increase my average daily viewers on Pinterest from just over 1,000 to almost 200,000 in 4 months, and it’s continuing to grow rapidly. If you’re looking to up your Pinterest game for your blog or website, you’ve come to the right place.
5 Tips for Pinterest Success
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1. Create Pinnable Pins!!!
The golden rule of Pinterest. The one that matters more than anything else you do. Because, guys? At the end of the day if your pin doesn’t genuinely catch the eye of Pinterest users…it ain’t going far, no matter what you do.
Pinterest Pins Should Be:
- Vertical, not Horizontal (an absolute must!!)
- Colorful (Preferably with a touch of red or pink, as those colors do the best on Pinterest)
- Visually appealing
- Human-face-free (Because pins featuring a human face don’t perform as well as those without)
- Clear and easy to read
If your pins don’t meet the criteria above, stop what you’re doing and go create some beautiful pins for your blog posts. Nothing else on this list will really matter until you go and do that.
I design all of my Pinterest images using the Canva App, which has tons of beautiful Pinterest templates that you can easily customize. It’s completely free and super user-friendly. If you’re not already using this app, I recommend you download it ASAP.
2. Make More Than One Pin for Each Blog Post
Did you know that you could do this? You can! And you should!
Having more pinnable images for your blog posts increases the potential for someone clicking and heading back to your blog or website.
If you don’t want your blog post looking super cluttered with giant Pinterest-worthy images, you can use this “secret code” of the blogger world to hide the images within your blog post:
<div style=”display:none;”> IMAGE GOES HERE</div>
This makes it so you don’t see the images in the post itself, but the images will still show up as photo options when you go to save the post on Pinterest.
Amazing, right?? My mind was completely blown when I learned about this.
3. Join Group Boards
Participating in Pinterest Group Boards was the “ah ha!” moment when it came to boosting my traffic from Pinterest. They help get your content circulating to different Pinterest users outside of the folks that follow your personal boards. More people seeing pins typically means a higher chance for saves and clicks, so it’s definitely worth the time to find some great group boards within your niche.
A big thing to be aware of if you’re unfamiliar to group boards on Pinterest: it’s not as simple as clicking “join”.
- Pinterest group boards are owned and managed by individual Pinterest users.
- Each board will have its own set of rules (e.g. you can only pin 3 times a day, etc.)
- Joining usually involves following the board owner on Pinterest (the board owner’s picture will be the first little circle towards the top of the board—click on that and it will take you to their profile, where you can follow all of their boards), and then emailing the board owner your Pinterest email address (the one you registered for your Pinterest account with), or the URL to your Pinterest profile (for example, mine would be http://pinterest.com/withkidscoffee)
You can see my brand new Pinterest Group Board, Mamas Pinning Mama Stuff, here as an example. (And if you’re a mom or mama blogger, feel welcome to join!)
4. Use Pin Schedulers
Pinterest schedules are a lifesaver for me because my schedule varies so much from day to day. I never know when (or if) I’ll be able to sit down and pin on Pinterest. When you use a Pinterest scheduler, you’re protecting an asset; that asset being the active Pinterest account that you’ve worked so hard to create and maintain. Even if life comes at you unexpectedly, your Pinterest won’t go cold.
Board Booster is fantastic for pinning pins from your own blog/website.
I use it to organize my pinning to group boards. It helps to keep track of all of the different board rules (such as only being able to pin 5 pins a day) because I can just tell Board Booster how many pins to pin to that board each day, and then it makes it happen. Amazing, right?? It’s so nice to not have to keep track of all of that in my already-cluttered brain. 😉
The scheduler tool also pins your pins during the most optimal times of day, helping to increase the repin and click through rate.
You can sign up for a 100-pin free trial with Board Booster here so see if it’s a good fit for your social media strategy. Plans start at $5/month if you want to continue after that—completely worth it, in my opinion!
One thing to know about Pinterest (and all social media platforms, for that matter) is that they are happiest when you get social. Crazy concept, right? Getting social on a social media platform? Mind-blowing, I know.
What that means for Pinterest is that you never want to just pin content from your own blog or website. That doesn’t make Pinterest happy with you. Pinterest likes when you play nice with others…and pin other people’s content.
When you play nice and pin other people’s content, Pinterest’s algorithm generally tends to like you—and more importantly, your pins—which you need in order to gain traction and go viral on Pinterest.
Tailwind is my go-to for pinning content from other people’s blogs/websites. You can schedule pins to take place periodically throughout the day so that while Board Booster is taking care of your personal content, there’s also content from other folks being pinned from your account.
It also gives you access to Tailwind Tribes, which are AMAZING! You can upload your personal blog content to Tailwind Tribes, and then other Pinterest users can schedule your content to go out to their Pinterest followers! Plus, it gives you lots of great content from other bloggers to add into your pin queue.
All new Tailwind users get to start off with a free 100-pin trial to see if you like it, and if you sign up here using my referral link, you’ll also get a free $15 credit to use if you decide to keep the service after your trial is up!
5. Pin Manually
Yep. While using the schedulers like Board Booster and Tailwind will definitely help you increase your Pinterest traffic, to reallllly boost your traffic…you’re going to need to do a little bit of live, manual pinning, too.
Remember how Pinterest’s algorithm likes when you play nice with others? It also likes being reminded that you are a real Pinterest user and not a pre-scheduled machine.
It doesn’t have to be anything major.
I usually just open up my app a few times throughout the day and casually pin things that look like they would be appealing to me and my audience. You know…kind of the way you probably used your Pinterest back before you turned it into a business account. 😉
Don’t stress over this, and don’t go crazy. I’ve found that 5-10 pins, 3-5 times a day is more than enough to keep the ol’ algorithm happy, and it takes me less than 10 minutes a day to do all of my manual pinning.
That’s it, loves! Follow these steps and you’ll be on your way to more impressions, repins, and web traffic from Pinterest.