5 Tips for Pinterest Success





I’ll admit it—I’ve been head-over-heels in love with Pinterest for years.

You can call me one of “those girls”, if you’d like. I don’t care. I remember patiently waiting to receive my invite to join from a girlfriend of mine, and then waiting not-so-patiently for my request to be approved. (Yes, loves, there was a time when one couldn’t simply “join Pinterest”. Thankfully, those dark days are over.)

When I started my own blog and decided that I would very much like to make money off of it, Pinterest became by Blogging BFF as far as social media platforms go.

The vast majority of my traffic comes from Pinterest every day, but it wasn’t like that when I was first starting out.

When you’re a casual, every day Pinterest user, you don’t really give to much thought into how it’s working—you’re just looking for content that you’re interested in.

On the flip side, when you become the one producing the content and hoping that others will find it…it’s a whole different ball game.

I’ve used these 5 steps to increase my average daily viewers on Pinterest from just over 1,000 to almost 200,000 in 4 months, and it’s continuing to grow rapidly. If you’re looking to up your Pinterest game for your blog or website, you’ve come to the right place.



Pinterest success for bloggers being good at pinterest

5 Tips for Pinterest Success

This post may contain affiliate links. Please read our disclosure for details. 

 

1. Create Pinnable Pins!!!

The golden rule of Pinterest. The one that matters more than anything else you do. Because, guys? At the end of the day if your pin doesn’t genuinely catch the eye of Pinterest users…it ain’t going far, no matter what you do. 

Pinterest Pins Should Be:

  • Vertical, not Horizontal (an absolute must!!)
  • Colorful (Preferably with a touch of red or pink, as those colors do the best on Pinterest)
  • Visually appealing
  • Human-face-free (Because pins featuring a human face don’t perform as well as those without)
  • Clear and easy to read

If your pins don’t meet the criteria above, stop what you’re doing and go create some beautiful pins for your blog posts. Nothing else on this list will really matter until you go and do that.

I design all of my Pinterest images using the Canva App,  which has tons of beautiful Pinterest templates that you can easily customize. It’s completely free and super user-friendly. If you’re not already using this app, I recommend you download it ASAP.

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2. Make More Than One Pin for Each Blog Post

Having more pinnable images for your blog posts increases the potential for someone clicking and heading back to your blog or website. 

If you don’t want your blog post looking super cluttered with giant Pinterest-worthy images all over the place, you can hide the images within the blog post with these step-by-step instructions

This makes it so you don’t see the images in the post itself, but the images will still show up as photo options when you go to save the post on Pinterest.

Amazing, right?? My mind was completely blown when I learned about this.

 

3. Join Group Boards

Participating in Pinterest Group Boards was the “ah ha!” moment when it came to boosting my traffic from Pinterest. They help get your content circulating to different Pinterest users outside of the folks that follow your personal boards. More people seeing pins typically means a higher chance for saves and clicks, so it’s definitely worth the time to find some great group boards within your niche.

A big thing to be aware of if you’re unfamiliar to group boards on Pinterest: it’s not as simple as clicking “join”. 

  • Pinterest group boards are owned and managed by individual Pinterest users.
  • Each board will have its own set of rules (e.g. you can only pin 3 times a day, etc.)
  • Joining usually involves following the board owner on Pinterest (the board owner’s picture will be the first little circle towards the top of the board—click on that and it will take you to their profile, where you can follow all of their boards), and then emailing the board owner your Pinterest email address (the one you registered for your Pinterest account with), or the URL to your Pinterest profile (for example, mine would be http://pinterest.com/withkidscoffee)

You can see my brand new Pinterest Group Board, Mamas Pinning Mama Stuff, here as an example. (And if you’re a mom or mama blogger, feel welcome to join!)

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4. Use Pin Schedulers

Pinterest schedules are a lifesaver for me because my schedule varies so much from day to day. I never know when (or if) I’ll be able to sit down and pin on Pinterest. When you use a Pinterest scheduler, you’re protecting an asset; that asset being the active Pinterest account that you’ve worked so hard to create and maintain. Even if life comes at you unexpectedly, your Pinterest won’t go cold.

There are two pin schedulers that I am currently using: Board Booster and Tailwind.  

Board Booster

Board Booster is fantastic for pinning pins from your own blog/website.

I use it to organize my pinning to group boards. It helps to keep track of all of the different board rules (such as only being able to pin 5 pins a day) because I can just tell Board Booster how many pins to pin to that board each day, and then it makes it happen. Amazing, right?? It’s so nice to not have to keep track of all of that in my already-cluttered brain. 😉

The scheduler tool also pins your pins during the most optimal times of day, helping to increase the repin and click through rate.

You can sign up for a 100-pin free trial with Board Booster here so see if it’s a good fit for your social media strategy. Plans start at $5/month if you want to continue after that—completely worth it, in my opinion!

Tailwind

One thing to know about Pinterest (and all social media platforms, for that matter) is that they are happiest when you get social. Crazy concept, right? Getting social on a social media platform? Mind-blowing, I know.

What that means for Pinterest is that you never want to just pin content from your own blog or website. That doesn’t make Pinterest happy with you. Pinterest likes when you play nice with others…and pin other people’s content.

When you play nice and pin other people’s content, Pinterest’s algorithm generally tends to like you—and more importantly, your pinswhich you need in order to gain traction and go viral on Pinterest.

Tailwind is my go-to for pinning content from other people’s blogs/websites. You can schedule pins to take place periodically throughout the day so that while Board Booster is taking care of your personal content, there’s also content from other folks being pinned from your account.

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It also gives you access to Tailwind Tribes, which are AMAZING! You can upload your personal blog content to Tailwind Tribes, and then other Pinterest users can schedule your content to go out to their Pinterest followers! Plus, it gives you lots of great content from other bloggers to add into your pin queue.

All new Tailwind users get to start off with a free 100-pin trial to see if you like it, and if you sign up here using my referral link, you’ll also get a free $15 credit to use if you decide to keep the service after your trial is up!

5. Pin Manually

Yep. While using the schedulers like Board Booster and Tailwind will definitely help you increase your Pinterest traffic, to reallllly boost your traffic…you’re going to need to do a little bit of live, manual pinning, too.

Remember how Pinterest’s algorithm likes when you play nice with others? It also likes being reminded that you are a real Pinterest user and not a pre-scheduled machine.

It doesn’t have to be anything major.

I usually just open up my app a few times throughout the day and casually pin things that look like they would be appealing to me and my audience. You know…kind of the way you probably used your Pinterest back before you turned it into a business account. 😉

Don’t stress over this, and don’t go crazy. I’ve found that 5-10 pins, 3-5 times a day is more than enough to keep the ol’ algorithm happy, and it takes me less than 10 minutes a day to do all of my manual pinning. 

 

 

That’s it, loves! Follow these steps and you’ll be on your way to more impressions, repins, and web traffic from Pinterest.




P.S. If you’ve started up your own blog and aren’t quite sure where to go next, check out my Mama Blog Audit here. (And don’t let the name fool you—non-mamas are 100% welcome, too. ;))


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July 27, 2017
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21 Comments

  • Reply Cindy

    Thanks! I’ve never heard of hiding an image, but will be doing it in the future! Great post!

    July 27, 2017 at 2:11 am
  • Reply Cindy Ingalls

    Just downloaded Canva and trying to learn it now!

    July 29, 2017 at 3:06 am
  • Reply Brandi with BigFitFam.com

    These are great tips that I def need to use more! I have done a lot more with pinterest lately but definitely am NOT a pro yet!

    July 29, 2017 at 3:12 pm
  • Reply Angela Tolsma

    I think you just made my week so much better with the hide your image text! I have been struggling with how to make my blog pinterest worthy and that is totally the solution!

    July 29, 2017 at 5:51 pm
    • Reply Kaity

      Isn’t that awesome?? It blew my mind when I realized you could hide the pictures!

      July 29, 2017 at 6:41 pm
  • Reply Amber Nelson

    I need to put some extra time into my Pinterest. I am going to have to utilize some of these tips.

    July 29, 2017 at 10:37 pm
  • Reply Terri Steffes

    There are so many good tips here. I get overwhelmed by the very first one. I think my images are good ones but I do I really know? Nope.

    July 29, 2017 at 11:08 pm
  • Reply Heather

    I definitely need to get on this! I’ve been blogging for well over five years and Pinterest is my most neglected social channel.

    July 30, 2017 at 12:57 pm
  • Reply Joanna @ Everyday Made Fresh

    These are great tips, and I didn’t know about the hiding a photo for Pinterest – mind blowing! (thanks!!) I actually hate when I’m having to repin other peoples pins because of Facebook groups, and they aren’t using beautifuly lit, long pins. I feel like if you are creating pins with words, take the time to edit it a bit, and make it long! I love Tailwind so much. It’s a favorite of mine! Ohhh…I had forgotten about having to be sent an invite for Pinterest! I remember that, and yes it seemed like forever to be approved.

    July 30, 2017 at 2:47 pm
  • Reply MJ

    Pinterest is my highest traffic source but I do not take advantage like I should. Thank you for the tips. I will be pinning them and using them.

    July 30, 2017 at 3:46 pm
  • Reply Cecilia C. Cannon

    I knew about most of these except the mutliple pinnable images. UGH, I thought one for each post was decent, looks like more Photoshop time 🙁

    July 30, 2017 at 9:12 pm
  • Reply Cynthia

    I’m such a noob to Pinterest, I really need to step up my game… I’m already struggling with managing Instagram throughout my day. I’ve never thought of joining group boards, so maybe I can start there next… after I start creating more pins, and re-pinning others. I also you Canva, so at least I’m doing something right there haha

    July 30, 2017 at 11:22 pm
  • Reply Jennifer

    I never knew about hiding a pinnable image, which is great way to go back and add some better pins to my older content. I just started using Tailwind, and I love it…..when I remember to schedule pins.

    July 31, 2017 at 12:52 am
  • Reply Lara

    Great tips! I’ll admit, I often forget about Pinterest. Will have to dig back into it. Curious to check out the Canva app, as well.

    July 31, 2017 at 1:40 am
  • Reply Toughcookiemommy

    Creating pinnable pins is so important to helping grow your social media presence. Readers want to share and pin vibrant images from your blog.

    July 31, 2017 at 2:07 am
  • Reply Brittany

    Wow I need all of these tips. I really need to up my Pinterest game this year. I’m hoping to make it my bigger traffic source for my blog!

    July 31, 2017 at 2:04 pm
  • Reply Journa Ramirez

    Thanks for these tips! I want to increase my client’s blog traffic through pinterest and I need more tips.

    July 31, 2017 at 3:07 pm
  • Reply Kimberly

    Thanks for these tips! I was actually going to spend $$ on a Pinterest course, but I’m putting all of these tips to work- first! Very useful info- thanks!

    August 7, 2017 at 3:54 am
  • Reply Denise

    Thanks so much for the tips! I have to admit that I was super happy I found Boardbooster, so I don’t have to pin manually anymore. But I keep reading that it’s a good idea to do so anyway. Oh well, guess I should take a few minutes a day and give it a try 😀

    September 23, 2017 at 3:10 pm
  • Reply Kendra

    I have a pinterest account already with tons of pins. Should I start a new pinterest account that’s affiliated with my blog or just link what I already have to my blog?

    October 4, 2017 at 7:02 pm
    • Reply Kaity

      Hey, Kendra! It’s completely up to you. You can definitely use your existing account if you don’t want to start from scratch (that’s what I did). Just make sure you “clean it up” a bit and gear it towards your business. This may mean making a few boards private and/or adding a few. You’ll also want to convert it over to a Pinterest Business Account and verify your website for Pinterest. Hope this helps! 🙂

      October 4, 2017 at 7:53 pm

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